Sony Showcases Deep Commitment to Sustainability at IBC2025
In an exclusive interview with the My Name Is Climate Foundation, Sony details its "Road to Zero" plan, circular economy innovations, and sustainable product technologies.
SUSTAINBLE FUTURE
Lalit Bhusal
9/20/20252 min read
Amsterdam, Netherlands – September 20, 2025 – At this year's International Broadcasting Convention (IBC2025) held at the RAI Amsterdam, Sony made a powerful statement on environmental responsibility. In a compelling interview with Lalit Bhusal, founder of the My Name Is Climate Foundation, Belen Arronte, Head of Marketing Communications for Media Solutions at Sony, provided an in-depth look at the company's ambitious "Road to Zero" program and its tangible efforts to lead the media industry towards a sustainable future.
Ambitious Goals: The "Road to Zero
Arronte elaborated on Sony's "Road to Zero" initiative, a long-term plan targeting a complete zero environmental footprint by 2050. This vision is supported by accelerated goals under its "Green Management 2030" framework, which aims for net-zero emissions across its value chain by 2040 and the use of 100% renewable electricity in all global operations by 2030. These targets signify a comprehensive strategy to reduce greenhouse gas emissions, eliminate plastic packaging, and minimise resource consumption.
Sustainability in Practice: The IBC2025 Stand
Sony's commitment was not just spoken but demonstrated. Their outstanding IBC2025 stand was a showcase of circular economy principles.
Recycled Materials: The booth was constructed using Polygood® panels, made from 100% recycled and recyclable plastics sourced from items like medical equipment and food packaging.
Sustainable Furniture: All furniture was crafted from 100% recycled materials.
Circular Lifecycle: Arronte confirmed that even the stand's fabrics will be repurposed into recycled bags after the event, ensuring materials remain in the value chain.
Innovating for a Greener Future: Products and Technology
The discussion highlighted how Sony's technological innovations are designed with sustainability at their core. The Software Defined Broadcast (SDB) model, for example, enables remote collaboration and dynamic provisioning for live productions. This reduces the need for extensive travel and on-site infrastructure, directly cutting down on the industry's carbon footprint.
Sony's product development is deeply integrated with the UN Sustainable Development Goals (SDGs):
Resource Conservation: Sony is actively reducing virgin plastic by incorporating its proprietary SORPLAS™ recycled plastic in BRAVIA TVs, Xperia smartphones, cameras, and headphones. Its unique Original Blended Material packaging, made from bamboo and sugarcane, is replacing petroleum-based plastics.
Energy Efficiency: From the low-power modes in PlayStation consoles to the energy-saving AI processing in its IMX500 intelligent vision sensors, Sony is focused on reducing the energy consumption of its products.
Green Manufacturing: The company is expanding its use of renewable energy, with its UK camera factory already running on 100% renewable power and serving as a key refurbishment hub.
Lalit Bhusal praised Sony's holistic approach, noting that their leadership is crucial for motivating the entire media and entertainment industry to adopt more sustainable practices.
Watch the full interview with Sony's Belen Arronte on the My Name Is Climate Foundation YouTube channel: https://youtu.be/uBqh2c_YXJ0
About My Name Is Climate Foundation: The My Name Is Climate Foundation is dedicated to tracking and highlighting the innovators, leaders, and technologies that are shaping a sustainable future and racing to meet 2030 climate goals.
